Steps to improve your organizations social Branding

Social branding has become the hallmark of digital marketing. From the smallest local businesses to major internationally recognized brands, social branding is being used to build brand awareness, entertain and engage, provide a real-time channel for customer service and of course sell.

Although most marketers find it difficult to mark proven ROI when it comes to social media, most brands see the value of these channels. According to Adweek, in 2018, 91% of retail brands used at least two social media channels. Mashable reported that 81% of small businesses were using social.

It can be tempting to open an account with every social channel out there. However, this is not a very strategic approach. First, it is not realistic to manage all these platforms, and second, not all social platforms are created equal. Despite the popularity of so many channels, who they are popular with is very important. No two apps are exactly the same, and therefore no two audiences are either.

One never injured multi-marathoner’s stride was so smooth, she ran like an insect over water. Weight was not a factor, with heavy runners among the light-footed and lighter runners among the stompers.

Francesca Stoppard The Darvin B. Xander Associate Curator of Prints

When researching channels, ask yourself some questions:

Will the people using this channel help us meet our business objectives?
Are they using this channel in a manner that makes sense for our needs?
Will the content we intend to share fit in with this channel and how people use it?

Social media is just that: social. Many organizations forget this is one of the most important aspects of social media. You can’t just keep posting stuff. Instead, you have to look for comments and join conversations to engage followers. Make sure you have someone on board who is reading comments and replying. In fact, try posting content with a question: We love these shoes, what do you think?


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