Essential skills every digital marketer should know

The digital industry is vast, and it can be difficult to navigate for newcomers or those looking to find their niche. So, how do you set yourself apart from the competition and fast-track your way up the corporate ladder?

A great digital marketing professional will have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers as they choose or as needed should old skills become less in-demand. They will be working with diverse teams and clients, so they will have to know how to communicate well and build strong teams.

While there are a number of things that you will have to do in order to be competitive in the digital marketing career field, it’s important not to forget about leveraging and improving your hard and soft skills as you move forward into exciting new positions.

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Francesca Stoppard The Darvin B. Xander Associate Curator of Prints

A great digital marketing leader will not only show up with great people skills; but they’ll also be able to combine analytical thinking with creative-problem solving to help teams come up with innovative campaign ideas to drive businesses forward.

Digital marketing professionals don’t have to know everything about video production, of course, but knowing how to create a quick intro video from your laptop is a good place to start. And if you have some training in this area and you love it, your skills and talents will not be wasted as video will continue to be in demand.

Having a solid breadth of basic knowledge alongside depth in a few areas (what Rand Fishkin calls a T-Shaped Marketer) will help you get further than if you try to be a jack-of-all-trades.

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