Basic Fundamentals of digital marketing

Digital Marketing is a way of marketing your products, services, brands through various digital channels like search engine optimization, social media marketing, paid media marketing, content marketing, email marketing, influencer marketing, affiliate marketing, website design and development and public relations marketing.

To succeed in the competitive online world, marketers need to have a strong and well planned digital marketing strategy that uses the right set of digital marketing techniques. Here we present some of the most effective and result oriented tactics that you can incorporate in your digital marketing plan and create a powerful impact on your audience.

Increasing organic traffic to your website is the best way to increase the conversion rates. For this the business must show up whenever the customer does an online search for the kind of products and services it provides. Most customers visit a website through the search engine rather than typing the web address directly. But most people do not go beyond the first page of results. So if a business appears prominently on the first page of Google results, the chances that the customer will visit the website are high. Search engine optimization is a technique that optimizes your website so that it ranks high in the search engine result pages.

One never injured multi-marathoner’s stride was so smooth, she ran like an insect over water. Weight was not a factor, with heavy runners among the light-footed and lighter runners among the stompers.

Francesca Stoppard The Darvin B. Xander Associate Curator of Prints

SEO professionals know the ins and outs of the latest search engine algorithms. Through engaging content, targeted keywords, link structures, back links, image optimization and other techniques they enhance your website’s presence and ultimately your bottom line.

This form of marketing uses paid advertisements to increase the visibility of the website in the search engine result pages. It is a powerful way of growing one’s business as the customer see’s the advertisement at the time when he is actually looking for it. 

Advertisers bid for the keywords that their customers will most likely use while looking for the offerings that they provide. When the customer searches using that specific keyword, the paid advertisement is displayed alongside the organic search results. These maybe small text based ads, videos or product based ads.


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