Learn digital marketing with a proven framework.

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Whether you’re looking to change career or just learn more about jobs in digital, the Grow Your Career course is a good place to start as it will help you make sense of the ever-evolving digital world, and enable you to explore which new job could be the right fit for you.

It was great to have access to free courses; especially social media which is very relevant nowadays. The courses helped me develop a better understanding of social media.

Francesca Stoppard The Darvin B. Xander Associate Curator of Prints
Learn the basics of digital

Brush up on digital basics with courses like Social Media or Digital Marketing. These courses will help you learn about digital tools, as well as important concepts such as Search Engine Optimisation.

Digital has made a difference to almost every industry in the modern world. If you want to learn more about digital transformation in industry then check out the Retail course. If you already have some digital know-how then try one of the more advanced courses like User Experience, Mobile or Analytics. These courses will help you develop new, more advanced digital skills.

Digital technology now touches almost every aspect of our lives, including work. On this course, you will explore how you can build a successful career in the digital age. You’ll get a closer look at the meaning of digital, and how it has changed the way we work.


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