content marketing

content marketing

Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.Content marketing  focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.

Unit Name Hours
What You will learn
Understanding Content Marketing 20
Generating Content ideas 11
planning a long-term content strategy 18
Buliding a Content creation framework 23
Becoming an effective writer 20
Extending the value of your content through repurposing 20
How to effectively promote content 20
Measuring and analyzing your content 20