Content marketing is the foundation for executing an effective inbound marketing strategy. This content marketing certification course will teach you how storytelling, content creation, repurposing, and promotion come together to build a content marketing machine that grows your business, and your career.Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
| Unit Name | Hours | |
|---|---|---|
| What You will learn | ||
| Understanding Content Marketing | 20 | |
| Generating Content ideas | 11 | |
| planning a long-term content strategy | 18 | |
| Buliding a Content creation framework | 23 | |
| Becoming an effective writer | 20 | |
| Extending the value of your content through repurposing | 20 | |
| How to effectively promote content | 20 | |
| Measuring and analyzing your content | 20 | |