Digital Strategy and Planning

Consolidate the essential skills needed to manage a digital marketing strategy for your organization.This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.

Unit Name Hours
What You will learn
Introduction to Digital Strategy and Planning 20
Optimizing Your Digital Assets 11
Online and Video Marketing 18
Social and Email Marketing 23
Putting It All Together for Your Digital Plan 20