Introduction to Digital Marketing

The Introduction to Digital Marketing explores how to harness the power of digital within the context of your organization’s marketing strategy. You will gain a fundamental understanding of the core principles of digital marketing, and be able to distinguish between traditional and digital techniques. The module will provide you with an understanding of what is involved in creating and implementing effective digital marketing campaigns

Unit Name Hours
What You will learn
Understand the roles and benefits of each digital marketing channel 20
Research, plan, implement, test and measure digital marketing campaigns 11
Confidently plan an integrated digital marketing programme 18
Understand digital marketing law 23
Identify and analyse critical success factors for digital marketing 20