Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives
Unit Name | Hours | |
---|---|---|
What You will learn | ||
Introduction to Search Engine Optimization (SEO) | 20 | |
Domain authority and page authority | 11 | |
The facets of content marketing | 18 | |
Link building | 23 | |
Keyword research | 20 | |
Troubleshooting and adjustment | 20 |