Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link-building campaign.Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives
| Unit Name | Hours | |
|---|---|---|
| What You will learn | ||
| Introduction to Search Engine Optimization (SEO) | 20 | |
| Domain authority and page authority | 11 | |
| The facets of content marketing | 18 | |
| Link building | 23 | |
| Keyword research | 20 | |
| Troubleshooting and adjustment | 20 | |