Social Media Marketing

Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience. use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook.

Unit Name Hours
What You will learn
Introduction to Social Media Marketing 20
Introduction to Facebook 11
Facebook Advertising 18
Introduction to LinkedIn 23
Introduction to YouTube 20
Instagram & Twitter 20
Introduction to Google+ & Blogging 20
Measurement & Optimization 20