Cutting through the noise in social media can be challenging, and often, marketers must use paid social media marketing strategies to amplify their message. In this course, you learn about the opportunities for targeted advertising in social media and how to execute advertising campaigns that resonate with your audience. use social media to amplify your message, make content discoverable in search, run Ads campaigns and advertise on Facebook.
Unit Name | Hours | |
---|---|---|
What You will learn | ||
Introduction to Social Media Marketing | 20 | |
Introduction to Facebook | 11 | |
Facebook Advertising | 18 | |
Introduction to LinkedIn | 23 | |
Introduction to YouTube | 20 | |
Instagram & Twitter | 20 | |
Introduction to Google+ & Blogging | 20 | |
Measurement & Optimization | 20 |