In this digital age, local consumers are much more frequently going online to search for businesses in their area. According to a Google Study, four out of five consumers use search engines to find local information such as addresses, phone numbers, business hours, and reviews. For business owners, this is a strong indication that now more than ever it is important to have a robust online presence.
Every business needs to rethink about how they will provide the perfect information to their customers before they even reach your website.
Google My Business (GMB), is a listing of your business operating information, review post and much more indexing the content you provide for consistency across Google Search, Maps, and Google+.
For example: When you search Sweans, London you get the result as shown here.
However, this is not just a place to find the information about your business rather it’s a tool which can help you increase your revenue and provide valuable insights about your customers. Google dominates search and all the searches mainly happens on Google. Your customers find what they want on the first page of Google. A Google Study shows that 50% of the consumers conducting a local search on their smartphone visited a store within a day.
Let’s explore best Google My Business features which will positively impact the online visibility of your business and generate sales.
Google re-propelled visible business descriptions inside the professional resource.
Descriptions used to be a visible component inside GMB, yet like numerous decent things advertisers’ have access to, it was abused and suspended. Well . . . it’s back!
Entrepreneurs would now be able to incorporate a 750-character depiction of their business. You don’t need to incorporate a description that long, as it will get truncated, but at least provide a unique paragraph that describes your brand and what you sell.
The information you provide will be indexed by Google Search Maps and Google+, providing a foundation for your local SEO. Make sure that there are no inconsistencies in the information you provide.
Google Search is an influential doorway through which customers can find your business. Google My Business positions your important business information in front of the potential customers looking for your product, service, or experience. If you have not claimed or optimized your Google My Business Listing, then you might be missing out a huge opportunity to manage interactions with your customers.